RECOVER 180 partnership NBA player Austin Reaves

RECOVER 180 partnership NBA player Austin Reaves

As the NBA postseason approaches, RECOVER 180™, proudly announces a partnership with prominent NBA player and fan favorite, Austin Reaves. This combination of brands creates an exciting venture, which furthers RECOVER 180's goal of enhancing athletic performance and optimal recovery at the highest level.

RECOVER 180, a renowned all organic, sports drink committed to providing athletes with the hydration they need to perform at their peak, has a scientifically formulated blend of electrolytes, vitamins, and antioxidants, proven to replenish vital nutrients and accelerate recovery. RECOVER 180 will be working closely with Reaves to provide personalized support aimed at enhancing his physical well-being and ensuring he maintains peak performance throughout his elite NBA career.

A standout player for LA Lakers, Reaves has captured the attention of fans and experts alike with his remarkable prowess on the court. Known for his intensity, versatility, and ability to rise to the occasion in critical moments, Reaves epitomizes working hard at an elite level, which is a key attribute of RECOVER 180. Reaves expressed his excitement to partner with RECOVER 180, stating, "As a professional athlete, hydration and recovery are essential for me to perform at my best. I'm thrilled to have RECOVER 180 in my corner as I lace up for each workout, practice and game."

RECOVER 180's CEO, Lance Collins emphasized the significance of partnering with such a rising NBA star, "We are honored to partner with Austin Reaves, an exceptional athlete who embodies excellence and dedication in his craft. This partnership underscores our commitment to supporting top-tier athletes and helping them all achieve their peak performance goals."

As the NBA postseason approaches, fans can anticipate seeing Reaves hydrating with RECOVER 180 on and off the court. For more information about RECOVER 180 and its range of great-tasting products, please visit

Founded by serial beverage entrepreneur Lance Collins and real estate mogul and entrepreneur Mike Meldman, RECOVER 180 is the only organic sports drink formulated for balanced hydration. Its inception came from what Collins saw as a whitespace in the category, which at the time, offered no organic, better-for-you hydration options, inspiring him to launch RECOVER 180 which has been coined the "evolution of the bevolution." With no added sugar, chemicals, preservatives, or artificial colors, RECOVER 180's organic ingredients introduce a better way to hydrate, featuring organic coconut water combined with a balanced blend of electrolytes and vitamins to provide the hydration you need to RECOVER STRONG.

GYMGUYZ Flexes Growth Muscle across the US

GYMGUYZ Flexes Growth Muscle across the US

GYMGUYZ, the world's largest in-home and on-site personal training franchise, has announced its expansion into 39 new cities across the United States. The brand is broadening its footprint with openings in California, Florida, Pennsylvania, Tennessee, and Texas. GYMGUYZ "brings the workout to you" by offering options to come on-site to businesses and organizations in addition to training clients in their homes.

In the coming months, GYMGUYZ is set to open in the following territories: Newport Beach, California; Cape Coral and Bonita Springs, Florida; Main Line, Pennsylvania; Knoxville, Tennessee; and San Antonio, Texas. With these openings, the brand is serving 39 new cities as they welcome five new franchisees and support an existing franchisee expand into new territory, underscoring its dedication to growing its presence nationwide and empowering entrepreneurs to succeed in the fitness industry through the GYMGUYZ franchise opportunity.

As GYMGUYZ continues to grow, so do the range of services available to clients. The recent launch of Assisted Stretch services has already become a staple offering, with a remarkable 100% retention rate since its introduction. Additionally, with a steadfast commitment to fostering technological innovation and a dedication to enhancing client convenience, the brand has launched brand-new, online, one-on-one, and small-group fitness virtual training sessions.

"Expanding our reach into these new territories marks an exciting chapter for GYMGUYZ and a strong start to 2024 as we continue to redefine the fitness industry," said Josh York, Founder & CEO of GYMGUYZ. "I am certain that our newest franchisees will play a pivotal role in advancing our mission to empower individuals across the nation in reaching their fitness aspirations. As we continue to expand, we are enthusiastic about the possibilities ahead, and eager to maintain our commitment to inspire others on their journey towards a healthier and happier life."

Serving over 1,100 cities internationally, including cities in the United States, United Kingdom and Canada, GYMGUYZ uses a variety of customized fitness programs, including strength training, cardio fitness, sports conditioning, group fitness, weight loss and toning, senior fitness, youth and teen fitness, assisted stretch, and nutrition counseling to help people reach their health goals. GYMGUYZ's Certified Personal Trainers are experts in using GYMGUYZ methodologies, and they employ various techniques and tools to ensure that no two workouts are ever the same, but are always fun and challenging.

GYMGUYZ is proud to be the largest in-home and on-site personal training company in the world. GYMGUYZ brings the workout to their clients and provides convenient, customized and creative workouts. Headquartered in Melville, N.Y., and founded in 2008 by fitness specialist Josh York, the brand delivers expert personal trainers that utilize a fleet of branded vehicles stocked with state-of-the-art fitness equipment to deliver exceptional fitness experiences. In 2019, the brand was recognized as No. 5 on Inc. Mag's 10 Hottest Franchise Businesses in America, which highlighted their growth of more than 801% over the last three years. GYMGUYZ also scored the first and second place spots on Franchise Gator's annual list of the Top 100 Fastest-Growing Franchises and received recognition as a top franchise in Entrepreneur's Highly Competitive 41st Annual Franchise 500.

Unrivaled Sports Acquires YTH Sports

unrivaled sports acquires yth sports

Unrivaled Sports, a leader in world-class youth sports experiences and top-tier facilities, announced today the acquisition of YTH Sports, the operators of Soccer Youth, a nationwide event series celebrating young athletes. This expansion follows Josh Harris, David Blitzer, and The Chernin Group's recent launch of Unrivaled Sports.

With the acquisition of YTH Sports, Unrivaled Sports expects to welcome nearly 600,000 athletes and 1.2 million attendees in 2024 through its 13 owned and operated properties, including Ripken Baseball® facilities, Cooperstown All Star Village, Baseball Factory™, Softball Factory™, We Are Camp, and the ForeverLawn Sports Complex at the Pro Football Hall of Fame Village.

"YTH and its Soccer Youth brand align with our mission to enrich young athletes' lives through unrivaled sports experiences," said Amanda Shank, Executive Vice President of Unrivaled Sports. "Similar to the incredible feedback we hear across our other properties in other sports, the soccer athletes and their families love participating in the All-American Series. This was the ideal acquisition to add soccer to the Unrivaled Sports umbrella."

YTH Sports, a groundbreaking youth sports company, is known nationwide for its Soccer Youth brand and All-American Series, which will host 20 events in 13 states and Canada this year, reaching thousands of players representing 40 states and multiple countries. The acquisition marks Unrivaled Sports' first venture into soccer, signifying a move to diversify and enhance its youth sports offerings. YTH's founder, Scott Hacker, and his team will integrate into Unrivaled Sports, bringing expertise in developing innovative individual player events and programs.

"Joining Unrivaled Sports is the start of an exciting new chapter for the Soccer Youth brand and our athletes nationwide," said Hacker. "We look forward to building new programming that will continue to elevate the youth sports experience.

Hacker first partnered with Ripken Baseball® in 2023 to launch the All-Ripken Games, which features talented youth baseball and softball players who compete at Ripken Baseball's facilities nationwide. The All-Ripken Games are part of the Unrivaled Sports family through Ripken Baseball®.

Founded by Josh Harris and David Blitzer, with a significant strategic investment by The Chernin Group (TCG), Unrivaled Sports oversees a diverse portfolio of youth sports properties across Baseball, Softball, Football, and Action Sports. Unrivaled Sports' portfolio includes Ripken Baseball®, Cooperstown All Star Village, Sports Force Parks™, Baseball Factory™, Softball Factory™, We Are Camp, and the ForeverLawn Sports Complex at the Pro Football Hall of Fame Village. Unrivaled Sports has partnerships in Baseball with Hall of Famer Cal Ripken, Jr., and in Action Sports with 5-time Olympian Shaun White. All of its properties are committed to providing young athletes with world-class experiences, development opportunities, and platforms to excel. Learn more at

Real Madrid World's Official Opening

real madrid worlds official opening

Dubai Parks™ and Resorts and Real Madrid C.F. have announced the much-anticipated opening of Real Madrid World (RMW), the first ever Real Madrid-themed park celebrating football and basketball the Real Madrid way, on 9 April 2024.

Opening at Dubai Parks™ and Resorts, the Middle East's largest theme park destination, the fascinating theme park will be home to over 40 original Real Madrid-themed experiences and attractions that offer all guests the exclusive opportunity to feel closer to their football heroes. From visiting the locker rooms of Real Madrid players and exploring the secret sanctuary guarding the club's winning trophies, to enjoying thrilling attractions, captivating entertainment shows and topped by the region's first wooden roller coaster and tallest amusement ride in the world – guests are in for an unforgettable adventure, surrounded by captivating attractions and immersive experiences like never before.

That's not all! Fans will explore an impressive collection of official Real Madrid retail and merchandise in Dubai at Real Madrid World, where fans are invited to personalize the Club's shirts and other collectibles to celebrate football the Real Madrid way as well as enjoy numerous dining venues and carts offering flavourful treats with Spanish twists.

Fernando Eiroa, Chief Executive Officer at Dubai Holding Entertainment, said, "Dubai Parks™ and Resorts is the first theme park destination worldwide to announce a major partnership with Real Madrid. The world's first and only Real Madrid-theme park celebrates the world's love for sports and theme parks, presenting a unique adventure that has never been done or seen before. Real Madrid World will showcase the winning spirit of Real Madrid, embodying the deep passion that brings the club to life."

Eiroa added: "We take immense pride in crafting extraordinary entertainment experiences for guests of all ages. Our commitment contributes significantly to Dubai's success by boosting tourism and firmly establishing the emirate as a captivating global destination."

Real Madrid World is the newest addition to Dubai Parks™ and Resorts set to open from Sunday to Thursday from 12:00pm to 9:00pm and on Friday and Saturday from 12:00pm to 10:00pm, families, Real Madrid fans as well as theme park enthusiasts of all ages, where they are all invited to explore its three zones: CHAMPIONS AVENUE, CELEBRATION PLAZA and STARS AVENUE, each zone paying tribute to the FIFA's Best Club of the 20th Century.

The adventure will not be complete without indulging in delicious treats from the Real Madrid World diverse dining options, including the HALA MADRID RESTAURANT, where the passion of Real Madrid comes together with the flavours of Spain. Further excitement awaits all guests with THE REAL CHALLENGE for family challenge games, physical and digital sport interactives. Moreover, Real Madrid fans will explore an impressive collection of official Real Madrid retail and merchandise that offers an exclusive opportunity to personalize the Club's shirts and other collectibles to celebrate football the Real Madrid way.

Alibaba Supports First Winter Youth Olympic Games

alibaba supports first winter youth olympic games

To further help advance the digital transformation of the International Olympic Committee (IOC), Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, is supporting the Winter Youth Olympics Gangwon 2024 (Gangwon 2024) with its latest cloud technologies. As the official cloud services partner of the IOC, Alibaba Cloud continues to foster a more efficient Winter Youth Olympic Games and maximise the engagement for sports fans.

As Asia's first Winter Youth Olympic Games, the Gangwon 2024 Organizing Committee has deployed its major platforms for operations, including the staff management portal and ticketing system, on Alibaba Cloud's scalable and secure cloud infrastructure to optimize efficiency. Harnessing Alibaba Cloud's innovative technologies, Gangwon 2024 is poised to elevate the engagement experience amongst participants including staff and volunteers, spectators as well as sports fans from across the world.

Anne-Sophie Voumard, Managing Director of IOC Television & Marketing Services said, "Gangwon 2024 is about using sport to bring together talented young people from around the world. Our ongoing partnership with Alibaba Cloud enables us to continue exploring creative ways to engage with our worldiwde audience and sports fans, while enhancing operational efficiency using the latest proven cloud technologies."

Selina Yuan, President of International Business at Alibaba Cloud Intelligence, said, "Building upon our TOP partnership with the Olympic Games since 2017, we are expanding our solutions to further drive the digital transformation of large-scale sports events. Working with the Gangwon 2024 Organizing Committee presents new opportunities for us to engage with the younger generation of athletes and sports lovers with our innovative cloud technologies. At Gangwon 2024, our technology will not only make event organization more efficient, but also give participants, including athletes, staffs, volunteers and sports fans an unforgettable experience."

Gangwon 2024 will take place in the most northerly province of South Korea from January 19 to February 1, bringing together over 1,900 young athletes aged between 15 and 18 from 81 countries and regions to take part in 15 disciplines including Alpine Skiing and Curling.

Scalable and robust cloud infrastructure to enhance event operational efficiency

In response to the demand of the Gangwon 2024 Organising Committee for a more streamlined and accessible coordination platform, Alibaba Cloud established a Staff and Volunteer Management (SVM) portal. It provides customized features including staff and volunteer training, announcement notification on the web-app and through SMS, as well as scheduling and attendance management. The SVM portal is supplemented with a specific portal for volunteer recruitment at preparation stage. Integrated into one unified platform, these tools are designed to ensure seamless internal collaboration in the lead-up to and throughout the event.

The SVM portal is a critical component of the Games' key operational systems. Hosted on Alibaba Cloud, the SVM portal has been supporting the effective collaboration of over 5000 staff and volunteers at Gangwon 2024.

The Gangwon 2024 Organizing Committee also has deployed its Ticketing System on Alibaba Cloud, leveraging the stability, elasticity and scalability of cloud computing to ensure uninterrupted services, even during high-traffic scenarios such as ticket sales campaigns, and on-site ticket checking for event times. Supported by Alibaba Cloud's elastic computing and network security products, the ticketing system of Gangwon 2024 is able to support over 460,000 spectators during the 14 days.

Spreading the Olympic spirit through innovative cloud technology

To ignite the Olympic spirit among younger generations, the Gangwon 2024 Organizing Committee adapted cloud technologies to provide a unique digital experience.

At Gangwon 2024, the audience can witness the first cloud-based digital flame being 'lit' alongside the Olympic flame at the Opening Ceremony. The digital flame, displayed at a 8.6m*2.5m*2.7m physical "cauldron" stationed at the Olympic Park in Gangwon, is to be lit throughout the Winter Youth Olympic Games. By integrating real-time weather data, the backdrop of the digital flame changes to match one of 32 different defined weather conditions in Gangwon. This is achieved through a content management system developed by, and running on, Alibaba Cloud, which is capable of handling rendering, storage, management and presentation of the live content.

To share the Olympic spirit with an even broader audience base, OBS Cloud, an innovative broadcasting solution brought together by Olympic Broadcasting Services (OBS) and Alibaba Cloud, continues to transmit high definition live signals of the competitions to the Media Rights Holders (MRHs)" via Live Cloud. Prior to the introduction of Live Cloud at the Olympic Winter Games Beijing 2022, costly international telecommunication optical circuits and lengthy onsite setups were needed for global live footage transmission. Now, Alibaba Cloud's scalable and secure infrastructure allows cost-effective, quick-setup delivery of high-quality live content.

To inspire the young generation in South Korea to unleash their creativity, the Gangwon 2024 Organizing Committee have partnered with Alibaba Cloud to host the "Gangwon 2024 Winter Youth Olympic Games Alibaba Cloud Hackathon". Young tech enthusiasts are tasked with creating a web-based metaverse application that address a real-world challenge while incorporating brand elements of Gangwon 2024 and Alibaba Cloud. Winners will be announced during Gangwon 2024 and selected from a group of finalists showcasing innovative projects.

Gear Bicycle Market to Reach $63.46 billion, Globally, by 2032

gear bicycle market to reach 63 billion globally by 2032

Allied Market Research published a report, titled, "Gear Bicycle Market by Sales Channel (Online, Offline), Application (Adventure, Sports), and End User (Men, Women): Global Opportunity Analysis and Industry Forecast, 2023-2032". According to the report, the global gear bicycle industry size generated $37.26 billion in 2022, and is anticipated to generate $63.46 billion by 2032, witnessing a CAGR of 5.9% from 2023 to 2032.

Prime determinants of growth

The global gear bicycle market has experienced significant growth and transformation, driven by surge in outdoor sports, increase in health awareness, low maintenance cost of gear bicycles. A gear bicycle serves as an environmentally friendly means of transportation, offered in a different type, including electric bikes and mountain bikes.

The online segment to maintain its leadership status throughout the forecast period

By sales channel, the online segment held the highest market share in 2022, and the highest CAGR of 6.4% is estimated to maintain its leadership status throughout the forecast period 2023 to 2032, due to easy availability of products and the benefits such as information about the attributes of the products, time-saving feature, and the facility of home delivery provided by online platform. However, the offline segment is projected to witness a CAGR of 5.4% from 2023 to 2032, as the consumers prefer to analyze and evaluate the product before purchase. Moreover, specialty stores provide high service quality and detailed product specification and expert guidance to the consumers, which boosts the sale of these products.

The adventure segment to maintain its leadership status throughout the forecast period

By application, the adventure segment held the highest market share in 2022 and is estimated to maintain its leadership status throughout the forecast period with a CAGR of 6.2%, geared bicycle offers a solution for safe and comfortable rides. By adjusting the resistance levels to match the preferred pedaling pace, riders alleviate stress on their muscles and joints, owing to the flexibility provided by the multiple gears. However, the sports segment is projected to witness a CAGR of 5.6% from 2023 to 2032, owing to the ongoing trend towards increased competitive events and interest in leisure activities such as running and cycling globally.

Asia-Pacific to maintain its dominance by 2032

By region, Asia-Pacific held the highest market share in terms of revenue in 2022 witnessing a CAGR of 6.2%, as some of the major associations in Asia-Pacific are the Cycling Federation of India and the Chinese Association. These associations not only promote sports and events but also influence customers for usage of bicycles. Furthermore, electric bicycles are gaining high traction in the region. All these bicycles are equipped with gears owing to the customers preference. However, the LAMEA region is expected to witness the highest CAGR of 8.3% from 2023 to 2032, owing to the leasing of bikes in LAMEA. Leasing bicycles is not only cost-efficient but also provides health benefits to users. Furthermore, increasing usage of bikes is resolving the issue of traffic congestion.

Inspiring Greatness on the Basketball Court

inspiring greatness on the basketball court

TCL, a leading global intelligent technology company and the Global Top 2 TV Brand, today announced an extension of its global partnership with FIBA, following a highly successful six-year collaboration which dated back to 2018. The agreement, part of TCL's well-established, global premium sports sponsorship program, highlights the company's commitment to uniting global fans through the power of basketball and inspiring greatness everywhere.

"Over the years, the TCL brand has become synonymous with sports excellence through our strategic cooperation and ecosystem of innovative products that improves lives and experiences," said Wei Xue, Vice President of TCL Technology and Chairman of the TCL Charity Foundation. "We are delighted to continue as a FIBA Global Partner and further accelerate the development and progress of basketball globally."

Throughout the partnership, TCL played a crucial role in helping make possible FIBA's largest and most successful events in history. In addition to premium brand visibility on the courts, TCL presented the "TCL Player of the Game" award at the end of each FIBA game, including the games at FIBA Basketball World Cup 2023. For the tournament, TCL supported an intensive three-day planning workshop for FIBA partners and facilitators in the Philippines, built commercial display booths in all three host countries, and set up Fan Cams for on-court activities in all 92 games.

The extended partnership provides TCL with essential commercial rights across all FIBA competitions until end of 2027, which include the men's and women's Olympic Qualifying Tournaments, the FIBA Continental Cups for both men and women, FIBA Youth World Cups, the FIBA Women's Basketball World Cup 2026, and FIBA's pinnacle event, the FIBA Basketball World Cup 2027.

"FIBA and TCL enjoy a strong partnership that is now being extended to a third consecutive World Cup cycle," said Andreas Zagklis, FIBA Secretary General. "TCL has not only become synonymous with some of the best player performances in FIBA competitions, but they have also shown a great appetite to support wider basketball campaigns. The highly active part they have played in promoting women in basketball, one of our strategic priorities, is the kind of added value that makes us particularly satisfied to be extending this agreement for another four years."

Under its global #TCLforHer pillar, TCL became the Global Promotional Partner of "Her World, Her Rules" in 2021, one of FIBA's most recognized initiatives which aims to increase the participation of girls in basketball by recruiting more players at school age through a range of activities. An extension of TCL's mission to inspire more young female hoopers, the "Break & Believe" campaign was later launched in 2022 with FIBA to help women and girls build self-confidence and unleash their full potential.

Rooted in its vision to Inspire Greatness, TCL is committed to celebrating the connective and inclusive spirit of basketball beyond the courts. Supported by its portfolio of cutting-edge home entertainment products ranging from TVs to soundbars, TCL brings sports fans worldwide a truly immersive at-home viewing experience, allowing them to experience greatness in every corner of life.

TCL is a leading global intelligent technology company with a mission to "Inspire Greatness". As a leading technology company, TCL provides diversified consumer electronics covering TVs, smartphones, audio and smart home products, as well as display technology and clean energy solutions. TCL is committed to bringing smart technology experiences and healthy lifestyles to consumers around the world.

Launch of Three New Boat Models

launch of three new boat models

Twin Vee PowerCats Co., a manufacturer, distributor, and marketer of power sport boats, today announced the launch of three new boat models as it closes out the fourth quarter of 2023. The second-generation Twin Vee 400 GFX, the Aquasport 24 Center Console, and the Twin Vee 280 GFX Dual Console are the latest additions to the Company's diverse lineup of boats.

"The launch of these three new boat models signifies our relentless pursuit of innovation. We're dedicated to meeting the evolving needs of our customers and providing them with unparalleled quality, performance, and choice," said Joseph Visconti, President and CEO of Twin Vee PowerCats Co. "Even in challenging times, we remain focused on diversifying our lineup and inspiring new and existing customers, as well as the broader recreational marine industry."

Twin Vee's 2024 400 GFX boasts second-generation enhancements that elevate its performance and comfort to new heights. According to Visconti, the Company has worked hard to incorporate feedback from its dealer network and build upon the successful launch of the first-generation models in 2022. "Our new 400 GFX is faster, having reached 75 miles per hour in recent testing. With over 450 square feet of deck space, 2,500 quarts of insulated storage, 150-gallon livewell capacity, and powered by up to 1800 HP, our 2024 400 GFX has more storage, more seating, more tech, and is ready for endless adventure."

The all-new Aquasport 2400 Center Console promises a seamless blend of style and functionality, designed to deliver an exhilarating on-the-water experience. The Company anticipates that anglers will also be drawn to the 24-foot center console boat. "We've designed the 2400 CC with a spacious deck that provides ample room for casting and reeling, while multiple rod holders and a large live bait well will cater to any fisher's needs," remarks Visconti. "We're proud to say that the innovative design of Aquasport's all-new boat ensures every inch of space is optimized for the ultimate fishing experience."

The Company's third new boat model is the Twin Vee 280 GFX Dual Console, which offers versatility for family adventures. Following a classic dual console layout, the 280 DC GFX utilizes all of its 9-foot 6-inch beam, creating a wide U-shaped lounge seating area in the front of the boat. "Our new 280 DC GFX provides a large seating capacity that can fit the whole family and more," states Visconti. "Our power catamaran's wide beam makes for a dual console configuration with roomy ergonomics perfect for socializing." According to the Company, the 280 DC GFX will also boast beautifully upholstered seating and bolsters throughout while allowing 360 degrees of fishability. Moreover, the helm is clean and clear, with a tempered and curved glass wraparound windshield that provides access to the bow through a hinged middle panel. The 280 DC GFX offers owners a variety of amenities for an all-day fishing excursion or a casual day of entertaining on the water.

"Each model embodies our Company's dedication to pushing boundaries and exceeding expectations in craftsmanship, technology, and design," explains Visconti. "Despite the hurdles posed by the current market landscape, Twin Vee and its subsidiary AquaSport Co. remain undeterred in our commitment to innovation and customer satisfaction."