TCL, a prominent global intelligent technology company and the Global Top 2 TV Brand, has extended its global partnership with FIBA, following a highly successful six-year collaboration that began in 2018. This extension is part of TCL's well-established, global premium sports sponsorship program, underscoring the company's dedication to uniting global fans through the power of basketball and inspiring greatness worldwide.
TCL's Commitment to Sports Excellence
Throughout the years, TCL has become synonymous with sports excellence, leveraging strategic cooperation and an ecosystem of innovative products designed to enhance lives and experiences. Wei Xue, Vice President of TCL Technology and Chairman of the TCL Charity Foundation, emphasized the brand's dedication to fostering the growth of basketball globally. TCL's ongoing partnership with FIBA is a testament to its commitment to the sport and its fans.
Historical Impact of the Partnership
During the partnership, TCL played a crucial role in facilitating FIBA's largest and most successful events. Beyond premium brand visibility on the courts, TCL presented the "TCL Player of the Game" award at the end of each FIBA game, including the FIBA Basketball World Cup 2023. TCL supported an intensive three-day planning workshop for FIBA partners and facilitators in the Philippines, built commercial display booths in all three host countries, and set up Fan Cams for on-court activities in all 92 games.
Extension of the Partnership
The extended partnership provides TCL with essential commercial rights across all FIBA competitions until the end of 2027. These include the men's and women's Olympic Qualifying Tournaments, the FIBA Continental Cups for both men and women, FIBA Youth World Cups, the FIBA Women's Basketball World Cup 2026, and FIBA's pinnacle event, the FIBA Basketball World Cup 2027. Andreas Zagklis, FIBA Secretary General, highlighted the strong relationship between FIBA and TCL, noting the brand's significant contributions to the sport and its active role in promoting women's basketball, a strategic priority for FIBA.
Promoting Women's Basketball
Under its global #TCLforHer pillar, TCL became the Global Promotional Partner of "Her World, Her Rules" in 2021. This initiative, one of FIBA's most recognized, aims to increase the participation of girls in basketball by recruiting more players at school age through a range of activities. Building on this mission, the "Break & Believe" campaign was launched in 2022 with FIBA to help women and girls build self-confidence and unleash their full potential.
Celebrating the Spirit of Basketball
TCL's vision to Inspire Greatness extends beyond the courts, celebrating the connective and inclusive spirit of basketball. Supported by its portfolio of cutting-edge home entertainment products, ranging from TVs to soundbars, TCL provides sports fans worldwide with a truly immersive at-home viewing experience, allowing them to experience greatness in every aspect of life.
TCL's Role in Technological Innovation
TCL is a leading global intelligent technology company with a mission to "Inspire Greatness". As a leading technology company, TCL offers diversified consumer electronics, including TVs, smartphones, audio, and smart home products. Additionally, the company is involved in display technology and clean energy solutions. TCL is dedicated to bringing smart technology experiences and promoting healthy lifestyles to consumers around the world.
The Broader Impact of TCL's Initiatives
TCL's initiatives have a broader impact on the community and the sports industry. By engaging in activities that promote gender equality and support the development of young athletes, TCL is fostering a more inclusive environment in sports. These efforts not only enhance the visibility of basketball but also inspire the next generation of athletes and fans.
Strategic Alliances and Future Prospects
TCL's strategic alliances, such as its partnership with FIBA, are integral to its growth and influence in the sports industry. These collaborations enable TCL to reach a global audience and create a lasting impact on the sport. The extension of the partnership with FIBA is a clear indication of TCL's commitment to supporting and promoting basketball on an international scale.
TCL's Vision for the Future
Looking ahead, TCL remains focused on its mission to inspire greatness and foster a love for basketball among fans worldwide. By continuing to innovate and support major sporting events, TCL aims to enhance the viewing experience and bring fans closer to the action. The company's dedication to promoting gender equality and supporting young athletes will remain a key focus as it works towards creating a more inclusive and dynamic sports community.
Conclusion
In conclusion, TCL's partnership with FIBA exemplifies the company's commitment to sports excellence and its dedication to inspiring greatness on and off the basketball court. Through strategic alliances, innovative products, and a focus on promoting inclusivity, TCL continues to play a pivotal role in the global sports industry, uniting fans and fostering a love for basketball worldwide.